<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Ramin Mirza — Essays</title><description>Ramin Mirza is a keynote speaker and co-founder of RM Impact. As Chief Customer Officer at Aleph Alpha he sold an AI foundation model to enterprises and the public sector, having built go-to-market engines at SAP and Google before that. His thesis: buyers now know more about sellers than the other way round, and the only advantage left is what appears nowhere on the internet.</description><link>https://raminmirza.ai/</link><language>en</language><item><title>What happens when your buyer knows more about you than you know about them?</title><link>https://raminmirza.ai/en/writing/when-the-buyer-knows-more/</link><guid isPermaLink="true">https://raminmirza.ai/en/writing/when-the-buyer-knows-more/</guid><description>Buyers decide before they call, and increasingly the machine decides with them. Why off-the-shelf AI creates no advantage, and what still counts after that.</description><pubDate>Sun, 09 Aug 2026 00:00:00 GMT</pubDate><author>Ramin Mirza</author></item><item><title>How do I build an AI-native go-to-market instead of bolting AI on?</title><link>https://raminmirza.ai/en/writing/build-ai-native-go-to-market/</link><guid isPermaLink="true">https://raminmirza.ai/en/writing/build-ai-native-go-to-market/</guid><description>Bolting AI onto a 2015 sales playbook produces friction, not value. Building an AI-native go-to-market means redesigning the motion around human-plus-AI collaboration, not adding a co-pilot to every function.</description><pubDate>Sat, 04 Jul 2026 00:00:00 GMT</pubDate><author>Ramin Mirza</author></item><item><title>Why do most enterprise AI projects fail?</title><link>https://raminmirza.ai/en/writing/why-enterprise-ai-projects-fail/</link><guid isPermaLink="true">https://raminmirza.ai/en/writing/why-enterprise-ai-projects-fail/</guid><description>Most enterprise AI projects fail not because of the model, but because of an impact gap: adoption rises while measurable value does not. The reason is organisational, not technical.</description><pubDate>Sat, 04 Jul 2026 00:00:00 GMT</pubDate><author>Ramin Mirza</author></item></channel></rss>